What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Pets

Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.

Environment

Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.

Education

It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts

Community

In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.

Health

We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is River City Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We are happy to have this opportunity and will work with these charities as we have in the past

Little Victories Animal Shelte
Lifehouse

Subaru Love Promise Heart

Love Promise Stories from River City Subaru

River City Donations Help Kids Fighting Cancer  –  Breanna S

River City Donations Help Kids Fighting Cancer

River City Subaru swooped into Edwards Comprehensive Cancer Center (ECCC) on July 25 like superheroes. Partnering with The Leukemia & Lymphoma Society (LLS), the dealership provided a surprise for those patients bravely battling cancer. Nick Thomas and Hutton Light from River City not only brought art kits and 80 blankets for ECCC’s patients, but also went above and beyond the call of duty, bringing superhero figurines for the two cancer-fighting kids they knew would be helping them deliver these gifts at the hospital. Owenn, a 6-year-old LLS Honored Hero who is in remission, was one of the helpers there to thank Subaru. He and his brother, Bryce, couldn’t wait to unpack the art kits and joined Cameron, another Cancer Center patient, in an impromptu painting party. Everyone’s hearts were bursting at seeing these little boys so happy despite all they’ve been through. “They were so kind to give Owenn and his brothers blankets and art supplies, and also for bringing Owenn and Cameron Batman and Superman toys,” Owenn’s mom, Jen, gushed. “Thank you for thinking about us.” On behalf of LLS, Owenn and Cameron’s families, and ECCC, we are so grateful to River City Subaru, Subaru of America and their customers for making this inspirational (and fun!) day possible not only for these two little boys, but also for the other 78 patients who will benefit from the generosity of this gift. Thank you, River City Subaru, for using your superpowers for good, to benefit your community.


Subaru and NWF Love the Earth!  –  Josh W

Subaru and NWF Love the Earth!

Our Outdoor Learning Center has been a work of passion between my students and myself for the last 3 years. We started with a Lowes Toolbox for Education grant and secured several other grants the past few years to make our dream a reality. It's now a place where students can learn and relax and have a change of pace from the standard classroom model. We're very proud of what we've achieved.


Flood Relief Efforts in West Virginia  –  Margaret O

Flood Relief Efforts in West Virginia

Beckley, WV April 6th, 2017 Subaru Share the Love Event Raises over $51,000 for United Way’s. During this 9th year of Subaru’s Share the Love Event, all eight West Virginia Subaru retailers went above and beyond by selecting United Way as their hometown charity to support flood relief efforts in central and southern West Virginia. As the Share the Love hometown charity, customers at River City Subaru had the option to select the United Way to receive the $250 donation when they purchased or leased a new Subaru in November and December. These donations were then matched by River City Subaru. United Way of Central WV, United Way of Greenbrier Valley and United Way of Southern WV were very thankful for these Subaru retailers and their joint effort to raise funds for people most affected by the June 2016 flood. The check presentation was made at United Way of Southern West Virginia by Subaru retailers from Cole Subaru, Jenkins Subaru and Hometown Subaru.


Subaru Loves Learning Book Drive August 1 - 31  –  Danielle S

Subaru Loves Learning Book Drive August 1 - 31

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to the Cabell County School District. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.


Subaru Loves the Earth - E-Waste Event  –  Danielle S

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!


April 1-30, 2015 E-Waste Recycling Event  –  Molly M

April 1-30, 2015 E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complimentary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.