Car Shopping Made Easy

The health, well-being, and safety of River City Subaru's staff, visitors, and guests is the most important thing to us. Over the past couple of weeks, we have been closely monitoring the spread of COVID-19 across the Country. While much is still unknown about the future of this virus, we are hopeful that we will soon see an end to its wide-reaching and devastating effects.

As experts in West Virginia and around the globe work tirelessly to slow the velocity of this virus, we wanted to share with you some of the steps River City Subaru is taking to ensure that staff and visitors at either of our stores remain safe. In addition to actively, monitoring the guidance provided by the Center for Disease Control and Prevention (CDC) and the World Health Organization (WHO), our stores have:              
  • Increased the number of hand sanitizer stations throughout the stores, and relentlessly encouraging members of our team to wash their hands throughout the day. 
  •  Purchased additional cleaning supplies whereby every member of the River City Subaru team can assist in cleaning and sanitizing high-contact areas throughout the day.
  • Directed our janitorial team to ensure that cleaning and sanitizing all high-contact areas, such as door handles, desktops, railings, doorknobs, etc., on a nightly basis.
  • Worked to ensure that all high-contact features and areas on vehicles (including door handles, steering wheels, shift knobs, etc..) are properly sanitized before guests are permitted inside of them.
  • Instructed all employees who may exhibit symptoms of COVID-19 to visit a doctor immediately.
This is just a brief overview of what we're doing to combat the spread of COVID-19 in our community, and we continue to work daily to identify new ways to grow and strengthen our response efforts. Simply put, you can rest assured knowing that our dealership is approaching this situation diligently and proactively with an abundance of caution, and out of an abundance of care.
Finally, we'd like to offer one parting thought: I know that the uncertainty associated with the spread of COVID-19 is cause for great concern. However, I invite everyone to unite, as West Virginians traditionally do, to approach this unique challenge with a calm and steady hand. Because in the spirit of Subaru, sometimes the road before us won't
 be found on a map, nor is that road typically leveled or paved, but that hasn't stopped us before, and it won't stop us now. That's because when Subaru drivers are on a journey together, we're unstoppable.                     

Thank you,

Your friends at River City Subaru

About Us

Here at River City Subaru our goal is to earn our customer's respect and loyalty by delivering unrivaled sales and service experiences with a pressure-free environment, knowledgeable staff, and an expectation exceeding experience all in a time-efficient manner. Since 2003 we have assisted thousands of residents living not just here, in the Tri-State area, but all over the East-Coast to meet their transportation needs. At River City Subaru "We Say Yes!"

Learn More About The New 2021-2022 Subaru Lineup near Huntington WV

Want to Talk Auto Finance?

We Say Yes to: Credit Building Programs

River City Subaru has partnered with many lenders to make the challenge of the credit building process much easier. Once you have decided on the new or used car that fits your style and needs, you need a car loan to fit your budget. At River City Subaru, we make the car financing process simple and stress-free for our customers. Our finance team will work with you to come up with an auto loan program that is based on your individual needs. This way you will be able to drive away in the Subaru you've been wanting while feeling comfortable and confident with your payments. So for a car loan in the Huntington area, come into River City Subaru so we can help you get great auto financing. Fill out our online auto finance application to get started today!

We Say Yes to: The Best Selection

We have a large selection of not just new and used Subaru vehicles, but many popular vehicles of many makes and models to fit your needs and wants to make the car buying experience much easier for you.  If you're looking for a quality new vehicle at a great price, look no further than River City Subaru's selection of Impreza, Forester, WRX, Legacy, Outback, BRZ, Crosstrek. We have also added the new Subaru Ascent, a family-sized SUV with up to 8 passenger seating. Looking to get into a used car in Huntington? Come down and see us at River City Subaru and check out our extensive used car inventory full of used SUVs and cars. 

We Say Yes to: Outstanding Customer Service

We strive to exceed your expectations even before you arrive to our facility. Whether you are at the parts counter with Jesse, scheduling your next service appointment with Brianna, or looking for the car of your dreams with any member of our sales team, we want you to have a car buying experience to remember.

We Say Yes to: A Pressure-Free Environment

At River City Subaru we are here to assist with all aspects of your car needs. We aim to make the car buying process easier for you and to assist in any way possible.

We Keep You Going

We Say Yes to: Subaru Certified Technicians

Here at River City Subaru we offer service after the sale by providing you with the best Subaru certified technicians in the area. From oil changes and tire rotations, a complimentary twenty-four-point safety inspection, a large selection of tires in stock for many makes and models, to even Subaru warranty work, you can trust your car will be in safe hands the entire experience. River City Subaru's goal is to provide the greater Huntington area with quality car repairs and Subaru car parts. Schedule Service with us online today!

We Say Yes to: Savings

We are proud to be partnered with more than fifteen different lenders to help save you money on the car of your dreams today.  Browse of selection of new and used Subaru vehicles and take advantage of your online discounted pricing.  Just look for the "e-price!" 

We Say Yes to: Supporting Local Charities and our Community

River City Subaru is proud to give back to the community. Partnering with Subaru of America, we have helped many local charities such as Little Victories and The Life House. Our most recent project included a complete redesign of the Ronald McDonald House of Huntington's media room. The Ronald McDonald House of Huntington is a local home-away-from-home for families that have traveled outside of their own community to seek medical treatment for a child.

We Say Yes to: Outstanding Customer Reviews

We love to get feedback from you!  Check out our outstanding customer reviews for yourself on Facebook or Google and while you're at it, tell us and other customers how your experience was!

We Say Yes to: Accessibility and Flexibility

River City Subaru is convenient to get to, easy to do business with, and will always accommodate the car buying experience to your schedule.

We Say Yes to: Perks

Once you are a part of the River City family, we will take care of you like family.  Need a loaner car while your car is being worked on?  We say yes!   We offer complimentary Wi-Fi, freshly brewed coffee, freshly popped popcorn, complimentary snacks and bottled water just to name a few convenience items that are perks of being a part of our family.


Quickly Browse Our Inventory or Schedule Auto Service

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Get in Touch

  • Contact Our Sales Department: (304)736-7777
  • Monday09:00am - 07:00pm
  • Tuesday09:00am - 07:00pm
  • Wednesday09:00am - 07:00pm
  • Thursday09:00am - 07:00pm
  • Friday09:00am - 07:00pm
  • Saturday09:00am - 06:00pm
  • SundayClosed
  1. River City Subaru

    5223 US Rt 60 East
    Huntington, WV 25705

    • Sales: (304)736-7777
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