We're Transforming the Car Buying Process

New Arrivals We Think You'll Love

  • 2020 Subaru Outback Premium SUV

    2020 Subaru Outback Premi…

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  • 2020 Subaru Ascent Limited 7-Passenger SUV

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  • 2020 Subaru Forester Premium SUV

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  • 2020 Subaru Forester Limited SUV

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  • 2020 Subaru Forester Base Model SUV

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Welcome to River City Subaru

Here at River City Subaru our goal is to earn our Customer's respect and loyalty by delivering unrivaled sales and service experiences with a pressure-free environment, knowledgeable staff, and an expectation exceeding experience all in a time-efficient manner. Since 2003 we have assisted thousands of residents living not just here, in the Tri-State area, but all over the East-Coast to meet their transportation needs. At River City Subaru "We Say Yes!"

We Say Yes to: The Best Selection

We have a large selection of not just new and used Subaru vehicles, but many popular vehicles of many makes and models to fit your needs and wants to make the car buying experience much easier for you.  If you're looking for a quality new vehicle at a great price, look no further than River City Subaru's selection of  Impreza, ForesterWRX, Legacy, Outback, BRZ, Crosstrek. We have also added the new 2020 Subaru Ascent , a family-sized SUV with up to 8 passenger seating. Looking to get into a used car in Huntington? Come down and see us at River City Subaru and check out our extensive used car inventory.

We Say Yes to: Outstanding Customer Service

We strive to exceed your expectations even before you arrive to our facility. Whether you are at the parts counter with Sharon, scheduling your next service appointment with Brianna, or looking for the car of your dreams with , we want you to have a car buying experience to remember.

We Say Yes to: Outstanding Customer Reviews

We love to get feedback from you!  Check out our outstanding customer reviews for yourself on Facebook or Google and while you're at it, tell us and other customers how your experience was!

We Say Yes to: Credit Building Programs

River City Subaru has partnered with many lenders to make the challenge of the credit building process much easier. Once you have decided on the new or used car that fits your style and needs, you need a car loan to fit your budget. At River City Subaru, we make the car financing process simple and stress-free for our customers. Our finance team will work with you to come up with an auto loan program that is based on your individual needs. This way you will be able to drive away in the Subaru you've been wanting while feeling comfortable and confident with your payments. So for a car loan in the Huntington area, come into River City Subaru so we can help you get great auto financing. Fill out our online auto finance application to get started today!

We Say Yes to: Savings

We are proud to be partnered with more than fifteen different lenders to help save you money on the car of your dreams today.  Browse of selection of new and used Subaru vehicles and take advantage of your online discounted pricing.  Just look for the "e-price!" 

We Say Yes to: A Pressure-Free Environment

At River City Subaru we are here to assist with all aspects of your car needs. We aim to make the car buying process easier for you and to assist in any way possible.

We Say Yes to: Supporting Local Charities and our Community

River City Subaru is proud to give back to the community. Partnering with Subaru of America, we have helped many local charities such as Little Victories and The Life House. Our most recent project included a complete redesign of the Ronald McDonald House of Huntington's media room. The Ronald McDonald House of Huntington is a local home-away-from-home for families that have traveled outside of their own community to seek medical treatment for a child.

We Say Yes to: Subaru Certified Technicians

Here at River City Subaru we offer service after the sale by the best Subaru certified technicians in the area. From oil changes and tire rotations, a complimentary twenty-four-point safety inspection, a large selection of tires in stock for many makes and models, to even Subaru warranty work, you can trust your car will be in safe hands the entire experience.  River City Subaru's goal is to provide the greater Huntington area with quality car repairs and Subaru car parts. Schedule Service with us online today!

We Say Yes to: Accessibility and Flexibility

River City Subaru is convenient to get to, easy to do business with, and will always accommodate the car buying experience to your schedule.

We Say Yes to: Perks

Once you are a part of the River City family, we will take care of you like family.  Need a loaner car while your car is being worked on?  We say yes!   We offer complimentary Wi-Fi, freshly brewed coffee, freshly popped popcorn, complimentary snacks and bottled water just to name a few convenience items that are perks of being a part of our family.

Visit our dealership just off the 29th Street exit of I-64! to test drive the vehicle of your dreams today.


Quickly Browse Our Inventory or Schedule Auto Service

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Explore the 2019 - 2020 Lineup

* Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, title or non-infringement. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license. Not responsible for typographical errors.

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