About River City Subaru - New & Used Subaru Dealership in Huntington & Serving Barboursville, Milton, Ashland, & Ironton Regions

River City Subaru, located at 3506 US-60 in Huntington, WV, is your premier retailer of new Subaru, and used Subaru vehicles in Huntington. If you're searching for Subaru dealers in Huntington, or a Subaru dealership near Barboursville, Ironton, Milton or Ashland, make sure to visit our Subaru dealership first. Our professional sales staff and Subaru-certified technicians are here to make your next automobile purchase easy and financially advantageous.

River City has been serving the Tri-State area for over 20 years, and we have proudly offered new and used Subaru to drivers in Huntington, Barboursville, Milton, Ona, Culloden, Ashland, Chesapeake, Proctorville, Ironton and surrounding Tri-State Area. The fact that we are locally and operated helps us build better and more personal relationships with our customers. We understand your needs and we will work hard to find the perfect vehicle that fits your lifestyle! Whether you're in the market for a new Subaru in Huntington, or used vehicles in Huntington, River City Subaru has it all. Our commitment to providing the customer with the very best car shopping experience and our dedication to service after the sale is just a few of the many reasons why we have such loyal customers. It is our loyal customers and many relationships that we have built over the years, that has made serving the Tri-State area for so many years such a wonderful experience for us!

Please give us a call or utilize our various online resources to contact us here and allow our excellent staff to answer any questions about your ideal Subaru or the Pre-Owned car, truck or SUV of your dreams! We're your area new and used Subaru dealer Milton, Ashland, Ironton, and Barboursville drivers prefer. Visit River City Subaru in Huntington today!

Products & Services | Car Loans & Lease, Car Parts & Auto Service in Huntington

River City Subaru offers many automotive products and services to our Huntington area customers. From quality new Subaru vehicles to used Subaru in Huntington, we know anyone looking for a vehicle in Huntington will likely find what they want at our dealership. We carry a comprehensive line of Subaru vehicles, including the Subaru Legacy, Forester, Outback, and Impreza in Huntington, making us a good choice as your Huntington Subaru car dealer.

Our services include trusted Subaru repair in Huntington, original Subaru parts in Huntington, and car financing in Huntington to help our customers purchase the car of their dreams.

Call River City Subaru or come visit us in person. We're conveniently located at 3506 US-60 and look forward to helping you with your automotive needs.

Welcome to River City Subaru

Serving Huntington, Ashland, and the Tri-State Area Since 2003

Welcome to River City Subaru. For over two decades, we’ve been more than just a car dealership—we’re a dedicated part of the Huntington, WV community. Founded in March 2003, our story is rooted in a deep commitment to family values, community support, and exceptional Subaru expertise.

Our "Family-First" Culture

From the very beginning, our mission has been simple: to create a welcoming, low-pressure environment where customers feel valued. Led by our longtime General Manager, Nick Thomas, our team brings a personal touch that is rare in today’s automotive world.

Meet the Legends: We are proud to be the home of the famous Rhodes Brothers—Chad and Chuck—our identical twins running Sales and Service. Along with dedicated staff like Finance Manager Cyndi Alizawi (who has been with us for over a decade!), we ensure consistency and trust every time you visit.

"Our motto is 'We Say Yes!'. It reflects our commitment to transparency, community support, and neighborly care."

Why Neighbors Choose River City

• Pet-Friendly Showroom: We don't just welcome you; we welcome your dogs too!
• Subaru Trade Up Advantage: Upgrade to the latest models sooner without the hassle.
• Appalachian Experts: Our factory-trained technicians know Boxer engines and Symmetrical All-Wheel Drive inside and out—essential for WV terrain.
• Community Heart: We are proud partners of the Hoops Family Children’s Hospital, Edwards Comprehensive Cancer Center, and Little Victories Animal Rescue through the Subaru Love Promise.

Looking Ahead

We are excited to embrace the future with the new Subaru Solterra and New Inventory, continuing our commitment to sustainability in line with Subaru’s eco-friendly goals.

At River City Subaru, you’re not just buying a car—you’re joining a community. Whether you’re coming from Ashland, KY, crossing the Ohio River, or driving in from Charleston, we promise to treat you like family.

Visit Us Today

3506 US Route 60, Huntington, WV
Where Ohio, Kentucky, and West Virginia meet.

Shop New Shop Used Get Approved

Call Us: (304) 736-7777