The 2025 Subaru Love Promise Community Commitment Award

The 2025 Subaru Love Promise Community Commitment Award

We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.

The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.

Here at River City Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.

What is the Subaru Love Promise®?

The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.

The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.

What is the Subaru Love Promise Community Commitment?

At River City Subaru, we believe in being a positive force in our commuity, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initatives that help support and protect people, pets, and our planet.

Subaru loves to help

Subaru and its retailers partner with Operation Warm® to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.

Subaru loves the Earth

At Subaru, we believe what we leave behind is a reflection of who we are.

Subaru loves to care

Subaru believes we should all have a chance to lead a healthy life.

Subaru loves learning

Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom.

Subaru loves pets

Subaru believes all pets deserve a loving home.

Share the Love

Subaru and its retailers believe in giving back to our communities.

The 2025 Subaru Love Promise Customer and Community Commitment Award
The Subaru Love Promise
Did River City Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
Love Promise Poster

How is River City Subaru Dedicated Locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We are happy to have this opportunity and will work with these charities as we have in the past

Subaru loves pets

Little Victories Animal Rescue

Subaru loves learning

Salt Rock Elementary School

Subaru loves to care

Hoops Family Children's Hospital

Did River City Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from River City Subaru

Subaru and River City Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.

Making a Car Enthusiast's Day - Rylee R.

While at the dealership, we had the joy of welcoming a lovely mother and her son, who is autistic and absolutely adores cars. They stopped by hoping to simply stroll through our inventory and admire the vehicles. One special area he was especially curious about was our Service Garage. His mom gently asked if it might be possible to schedule a visit sometime so he could explore it. Instead of waiting, we made it happen right then and there. His excitement lit up the room—and to make the day even more memorable, we surprised him with a parting gift. He’s a toy car collector, so we added a Subaru Forester to his collection.

River City Subaru Donates Blankets to Cabell Huntington Hospital - Tristan R.

River City Subaru joined forces with the Hoops Family Children’s Hospital and the Edwards Comprehensive Cancer Center at Cabell Huntington Hospital to spread warmth and compassion. Their generous blanket donation offers comfort to both adult and pediatric patients during challenging times. I deeply appreciate their kindness and support.

Helping Local Veterans - Cyndi A.

I highly appreciate River City Subaru's continued support for local veterans! This is the 7th time they have supported the Charity Golf Scramble hosted by the VFW.

Support For Our Community! - Stephanie H.

Thanks to a generous grant from River City Subaru, Little Victories offered free spay and neuter vouchers to the community through our Cause for Paws program hosted by our local Petco!

River City Subaru Loves Learning - Natalie L.

I want to extend a heartfelt thank you to River City Subaru for their incredibly generous donation of school supplies to our classroom! ?????? Your support means the world to us and will make a lasting impact on our students all school year long. From pencils and notebooks to crayons and folders, these supplies help ensure every child has what they need to learn, grow, and thrive in a positive, well-equipped environment. Thank you for investing in our kids and in the future of our community. ?? Mrs. Light

Salt Rock Elementary School

River City Subaru Teams Up to Support Local Community - Nate R.

Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Huntington, this is a harsh reality. Helping others strengthens communities, which is why River City Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like River City Subaru have helped nearly 900,000 children and adults in urgent need. On 01/27/2025, River City Subaru donated 120 coats to Huntington City Mission. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.

Helping Kittens in Need - Mallory R.

I called my husband Tristan Rhodes, I had seen on Facebook that the Kanawha-Charleston Humane Association was critically low on kitten food and both of us wanted to help. Tristan shared this with management of River City Subaru. The General Manager, Nick Thomas, decided to send Tristan out with $200 to buy and deliver the much-needed food to the shelter. We are so happy they do such wonderful things for our community and pets.

Easter Bunny Returns to River City Subaru - Jack T.

We had the Easter Bunny stop in at River City Subaru for free photos with our community! They have folks come in of all ages and even pets too! It's a wonderful thing that River City Subaru does each year!

Coats For Those In Need - Angela H.

The Huntington City Mission would like to express our deepest gratitude for your recent donation of 108 winter coats. Your generosity has made a profound impact on our community members in need. These coats will be invaluable in keeping our clients warm during the harsh winter months. Your kindness has not only provided physical comfort but has also given our community a sense of hope and support. We are truly grateful for your partnership and commitment to making a difference in the lives of others. Thank you again for your incredible generosity.

Huntington City Mission

Caring about more than themselves. - Caroline M.

I recently had the pleasure of experiencing the kindness and generosity of River City Subaru. Their initiative to collect solar eclipse glasses for children around the world was truly heartwarming. It's a testament to their commitment to making a positive impact on the community. As a local resident, I'm incredibly proud to have such a caring business in our area. River City Subaru has always been more than just an automobile dealership. They've consistently demonstrated their dedication to helping others and making a difference. I highly recommend River City Subaru for their exceptional service, friendly staff, and unwavering commitment to the community.

A Big Thank You to River City Subaru - Natalie L.

I wanted to take a moment to express my sincere gratitude to River City Subaru for their generous and continued support to our school, Salt Rock Elementary. Their support means the world to us and will have a lasting impact on our students and community. The donation will ease the burden on parents and students for purchasing necessary school supplies for the entire school year. Thanks to their kindness, we can continue to provide our students with the resources and opportunities they need to succeed. I encourage others to consider supporting River City Subaru for their commitment to giving back to the community and to our school. Their generosity is truly commendable. Thank you River City Subaru, Natalie Light Educator, Salt Rock Elementary

Subaru Love Promise Keeps On Giving - Stephanie H.

Since before I started as the Executive Director of Little Victories, River City Subaru, with their Love Promise program, has helped our animal rescue, spay and neuter hundreds of unwanted dogs and cats. Each October Little Victories and River City Subaru partner to give the community free spay and neuter vouchers. This year 90 cats and dogs were fixed which will help eliminate hundreds of unwanted animals being born. River City's support did not end there. This spring we received a check for over $13,000 sponsored by ASPCA and Subaru! This generous donation will be used for our medical needs for the pets in our care. These monies will pay for medications, dental work, flee meds and of course spay and neuter surgeries. River City Subaru is a wonderful community supporter not only for Little Victories but other well deserving non-profits in our area. Because of all they do for others, this year when I decided to buy a new car there was no doubt where I would go. In my small way I wanted to give back to those who so generously give to others. I bought a 2024 Ascent and just love it! My salesperson, Alex, was knowledgeable and very helpful. Cyndi, who handled my financing couldn't have been better. She was very patient with all my questions. River City does keep their Love Promise, to the community and their customers.

Little Victories Animal Rescue Group

Thank you!! - Stephanie H.

River City Subaru has been a wonderful supporter of Little Victories for many years. With their help we have been able to perform much needed surgeries and treatments, provide medication, they provided us a generator during an ice storm that left us with no power for 13 day and we have been able give our community free spay neuter vouchers. This year we spayed and neutered 61 cats and 27 dog! Think of all the unwanted births we saved. As the Executive Director for Little Victories I see the impact River City Subaru has on our community and now I get to support them. I will be buying a new car from them in the next few weeks. Thank you to Ikie and my friends at River City!

Little Victories Animal Rescue

River City Subaru Super Heroes - Kristi A.

With River City Subaru and Share the Love, the Hoops Family Children's Hospital has been able to make an impact for our young babies and children in our pediatric oncology dept. and the Children's Advocacy Center. We are grateful for this support All the children in the HFCH, say thank you to River City Subaru!

Cabell Huntington Hospital Foundation

Continued Support for Veterans! - Oscar D.

I highly appreciate River City Subaru continued support for Veterans. This the fifth year they have shown support for the VFW’s Veterans Charity Golf Scramble that benefits local Veterans and their families.

Our Employees Love The Earth! - Chad R.

Employees at River City Subaru love to do positive things for our environment. Together we collect soda cans, and once a car-load is saved up, we donate them to a local recycling center. ??

River City Subaru Loves Learning - Natalie L.

I am a 5th grade teacher at Salt Rock Elementary and was graciously blessed to meet the staff at River City Subaru. I was very worried about purchasing classroom supplies for my students, but our school received a very generous monetary donation from River City Subaru and Subaru of America through their Subaru Loves Learning® campaign. This allowed me to buy the critical supplies both my students and I need to complete a day of learning. Items such as pencils, paper, notebooks, erasers, pencil boxes, colored pencils, dry erase boards with markers, and printing paper are just a few of the many needed supplies I was going to have to purchase. Thank you River City Subaru for partnering with our school and for helping our small town community!

River City Subaru Blood Drive - Rylee R.

This is the 2nd year in a row that River City Subaru has hosted a blood drive with the Red Cross. Thank you so much for not only hosting, but for all the employees helping to save lives as well.

Everyone Deserves a Chance - Stephanie H.

For the month of October Little Victories Animal Rescue Group partnered with River City Subaru for a free community spay and neuter program and an adoption program. Both were very successful. We were able to give away 30 spays and 28 neuters free to cats and dogs in our community. This will eliminate hundreds of unwanted pregnancies in our area. The adoption program too was successful, in many ways, but there was one that we never thought would happen. A sassy character from the day he arrived, Malachite was meant to liven up this world. Dropped on Little Victories doorstep in a way-too-small box, it was immediately clear Malachite was not healthy as he dragged his lifeless back legs behind him. We feared the worst as the veterinarian diagnosed Malachite with swimmers syndrome-- an uncommon developmental deformity in which the hind limbs are splayed laterally resulting in an inability to stand or walk. Generally considered untreatable, a common diagnosis for swimmers syndrome is euthanasia. But Malachite is a fighter. Thanks to diligent care from his foster, Malachite was able to regain some use of one of his legs. The other, unfortunately, was partially amputated, and the nerve damage to his back end, among other factors, continues to cause severe urinary tract issues. He will likely need help urinating for the rest of his life. This means years of help and medical costs. We thought Malachite was going to be one of our lifelong residents because we are a no-kill rescue, but not to be. A couple who saw all his spunk decided he would be the perfect fit with them and their three dogs. The kitten who was never expected to survive is now living life to the fullest with his new family.

Little Victories Animal Rescue Group

1st Time Meeting Easter Bunny - Nick T.

Thank you River City Subaru and Chad Rhodes for allowing parents to come to the dealership for free Easter photos with the Easter Bunny. This was Kainan's first time meeting the Easter Bunny and it couldn't have gone any better. There were a lot of kids that showed up and hopefully this is something that River City continues doing.

River City Subaru Donates Blankets to Cabell Huntington Hospital - Jessica P.

River City Subaru partnered with the Hoops Family Children's Hospital and Edwards Comprehensive Cancer Center at Cabell Huntington Hospital. The donation of blankets will bring a little love to our adult and pediatric patients during difficult and challenging times. We are so grateful for their donation!

Cabell Huntington Hospital Foundation

Cause For Paws - Stephanie H.

October 1st Little Victories partnered with River City Subaru to kick off the Cause For Paws campaign. We are educating the public about the importance of spay and neuter. Since January 1st LV has been asked to take in 507 puppies and dogs and 4,231 kittens and cats, "Paws" a minute to think of all those unwanted pets. Subaru and ASPCA gave Little Victories grant money for vouchers to give out to the community for free spay and neuters. We gave out 85! Just think of all the unwanted lives we will be able to spare. Thank you River City for allowing us to host this event at your dealership and for all you do for our community!

Little Victories Animal Rescue Group

Books for Children - Angie K.

It has been clear to the staff at Nichols Elementary for many years now that River City Subaru loves learning. They have supported us in a variety of ways both for fundraising and teaching. Ikie, Tammy, Hutton, and Reagan have helped with the school carnival, sewing pillows for heart patients, donating school supplies and much more. However, a few years ago, they took their donations to a new level: classroom sets of books for our teachers that support what we are doing in the classroom. Those literacy goodies have inspired several projects for individual students and/or the classroom. A book on breaking the waste cycle motivated one class to do a recycling project. Several students have been delighted to see a title on keeping chickens. One young lady used that book as a basis for a Social Studies Fair project on her egg business. Books on gardening assist us in our Viking Garden endeavors. However, the best book of all, in my opinion, is one on Temple Grandin, a woman who embraced her autism to earn a PHD in animal science. Her biography teaches our students a message from Plato, "Be kind, for everyone you meet is fighting a hard battle." Thank you River City Subaru for sending this message of hope, change, and acceptance to our students who will one day change the world.

Ongoing Support - Olivia Z.

There's support, and then there's River City support. Ronald McDonald House of Huntington is so grateful for the commitment this team shows the kiddos we serve. Sometimes it's money, sometimes it's recreation, sometimes it's promoting our mission to serve sick children and their families --year after year, they help hold us up. Their support is unconditional; whatever we most need, they're helping us get there. While occasionally that looks like our really cool media/gaming room, or Maggie's Playground (both projects with River City's sponsorship) more often it looks like operating money to pay for necessities. Our expenses are similar to any home, but with 20 families under one roof. When Holdyn was going through chemo, he wanted to take hot baths all day long. Jaxon requested pizza. Madilynn gets cheered up on infusion day with a new hair bow and fishing pole. It's not glamorous or flashy. It's quiet, humble support of our day-to-day expenses that make this a "home away from home" for families facing their worst nightmare. And for that, we feel such a sincere appreciation for River City Subaru; Ikie, Tammy, Hutton & Reagan Light; their entire team and their customers. Your ongoing support makes the RMH mission possible.

Ronald McDonald House Charities of Huntington

Helping to Save the Day - Stephanie H.

Amid a year of COVID, Little Victories was hit hard with a debilitating ice storm, flood and CATastrophe. In February of 2021, an ice storm left us without power for 13 days. Knowing we had to keep the animals in our care warm, we reached out on social media asking for donations to buy and run generators. Not long after the request, I got a text from Ikie saying he wanted to help us and to stop by and pick up a check the next day. It wasn’t just a donation. He covered the cost of a whole generator! As the ice melted, floodwaters took its place, filling our facilities and once again endangering our animals. Just as we seemed to clean up after all Mother Nature had to throw at us, in April, 44 kittens were abandoned on our doorstep, most of them in dire health. The vetting cost to heal their illnesses, care for their injuries and vaccines was unthinkable. The Share the Love campaign check presentation couldn’t have come at a better time! We were able to cover all the vetting thanks to the Share the Love campaign and community support. Ikie and his team have such a great sense of community and compassion. If not for the support of community leaders like Ikie, nonprofits like Little Victories could not do their essential work. I am forever grateful to River City Subaru, Ikie, Tiffany, and the rest of the team. Thank you!

Little Victories Animal Rescue Group