The 2026 Subaru Ascent: Your Definitive Buyer’s Guide for the Tri-State Area

The 2026 Subaru Ascent has arrived, and for families in Huntington, Ashland, and Ironton, it represents more than just a model year update—it is the answer to the demand for a safer, smarter three-row SUV. If you are two weeks out from making a decision, you don’t need a brochure; you need answers on reliability, seating configurations, and real-world capability.

River City Subaru is here to cut through the noise. Below, we break down the 2026 model, compare it against the competition, and answer the specific questions our customers ask us daily. Ready to see it in person? Call “The Twins” and our team at (304) 736-7777 or visit us at 3506 US, Huntington, WV 25705.

Quick Check: Is the 2026 Ascent In Stock?

Yes. We are prioritizing inventory for our local families. You can view our live, on-the-lot 2026 inventory right now.

➔ Click Here to View 2026 Subaru Ascent Inventory

Table of Contents

• Availability & Pricing: What to Expect in Huntington
• Critical Decisions: Captain’s Chairs vs. Bench Seating
• Real-World Capability: Towing & The “Real AWD” Difference
• Reliability & Tech: Addressing the Turbo & Infotainment
• The River City Advantage: Why Buy Here?

Availability & Pricing: What to Expect in Huntington

The 2026 Subaru Ascent is shipping now. Unlike the inventory shortages of previous years, River City Subaru has secured a robust allocation specifically for the Tri-State market. Whether you are in Barboursville or crossing the bridge from Proctorville, we have focused on stocking the trims that offer the best value for our region, specifically the Premium and Onyx Editions.

Incentive Note: Subaru frequently updates incentives for financing and leasing. If you are comparing the Ascent against the Highlander or Pilot, ask our finance team about current loyalty offers that can make the Ascent a significantly better value proposition.

Critical Decisions: Captain’s Chairs vs. Bench Seating

One of the most common questions we get from families in Charleston and Ashland is: “Which seating configuration is right for me?”

• The 8-Passenger Bench: Ideal for families with three children who need to maximize seating, or for those who frequently fold the second and third rows flat to carry large cargo (up to 75.6 cubic feet). If you have large dogs, the continuous flat floor of the bench seat is often preferred.
• The 7-Passenger Captain’s Chairs: Available on Premium trims and standard on higher trims. This creates a center aisle, making it much easier for kids to access the third row without moving a seat. It also separates siblings in the second row, which many parents find leads to a more peaceful drive on road trips to places like Flatwoods.

Real-World Capability: Towing & The “Real AWD” Difference

Not all All-Wheel Drive systems are created equal. Many competitors use “slip-then-grip” systems that only engage when they detect traction loss.

The Subaru Difference: The 2026 Ascent features Symmetrical All-Wheel Drive, which powers all four wheels, all the time. Combined with X-MODE®, this system proactively manages traction. For drivers in hilly areas like Fayette Township or snowy winters in Hamlin, this means superior stability before you slip, not just after.

Towing Capacity: The Ascent offers up to 5,000 lbs of towing capacity. This is “real-world” ready for our region—capable of hauling a 20-foot boat to the Ohio River or a camper for weekend hunting trips, assisted by the standard Trailer Stability Assist feature.

Reliability & Tech: Addressing the Turbo & Infotainment

We believe in transparency. Some buyers ask about the reliability of the 2.4L Turbocharged BOXER engine compared to older 6-cylinder engines.

• Engine Reliability: The FA24 turbo engine in the 2026 Ascent is a mature, battle-tested powertrain used across the Subaru lineup (including the Outback and WRX). It is designed for longevity and low-end torque, meaning you don’t have to rev the engine high to get moving, which reduces wear and tear over time.
• Tech Upgrades: The 2026 model features the updated standard 13.1-inch SUBARU STARLINK® Multimedia Plus system. Wireless Apple CarPlay® and Android Auto™ are now standard, fixing the “cable clutter” complaint of older models. This system is faster and more responsive, ensuring your navigation and music are ready the moment you start the car.

The River City Advantage: Why Buy Here?

You have options in the Tri-State area, but River City Subaru offers an ownership experience that goes beyond the sale. We are the home of “The Twins” and the “We Say Yes!” attitude. We don’t just sell cars; we support the community, from Hoops Family Children’s Hospital to Little Victories Animal Rescue.

• Lifetime Powertrain Warranty: We stand behind the vehicles we sell. This provides long-term peace of mind whether you live in Chesapeake, OH, or Hurricane, WV.
• Trade Up Advantage: Use our Trade-In Tool to see how much your current vehicle is worth. We aggressively seek used inventory, often offering above-market value for well-maintained trades.
• Service Expertise: Our technicians are factory-trained specifically on Subaru’s unique Boxer engines and AWD systems. Schedule your visit easily at our Service Center.

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Ready for the next step?

The 2026 Subaru Ascent is the capable, safe, and tech-forward choice for West Virginia and Ohio families. Don’t rely on rumors—experience the difference yourself.

View 2026 Ascent Inventory Now

Call us at (304) 736-7777 or visit River City Subaru today.

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Living in Huntington, WV, and nearby areas like Barboursville, Nitro, and Charleston means facing winter weather that can be unpredictable and challenging. When the snow falls or ice forms on the roads, having a vehicle that can confidently handle these conditions is essential for your safety and peace of mind. At River City Subaru, we’re more than just a car dealership—we’re a dedicated part of the Huntington community, helping families and neighbors find the perfect vehicle for the Tri-State’s winters. Whether you’re driving across the hills of Perry Township, through the neighborhoods of Woodbend Cove, or commuting from Hurricane, your car’s capabilities in snow and ice matter greatly.

If you’re asking, “What is the safest car in the snow and ice?” you’re in the right place. This guide dives deep into the best vehicles, drivetrain options, and features that make winter driving safer and more manageable. Plus, we’ll share valuable tips and resources so you can confidently navigate winter roads near 3506 US, Huntington, WV 25705. Call us at (304) 736-7777 to speak with “The Twins,” Chad Rhodes in Sales and Chuck Rhodes in Service, who are here to make your experience welcoming and personalized.

Table of Contents

• Understanding the Safest Cars for Snow and Ice: Key Features Explained
  Learn what makes a vehicle safe in snowy conditions, including drivetrains, ground clearance, and essential winter safety tech.
• Why Subaru Outback and Forester Lead the Pack for Tri-State Winters
  Explore why these Subaru models, with their symmetrical AWD and advanced EyeSight technology, excel on snowy and icy roads in Huntington and beyond.
• AWD vs. 4WD: Which Drivetrain Is Best for Winter Driving?
  Understand the differences, benefits, and ideal use cases of All-Wheel Drive and Four-Wheel Drive in snow and ice.
• The Importance of Winter Tires: The Ultimate Safety Upgrade
  Discover how winter tires dramatically improve traction and control, complementing even the best AWD or 4WD systems.
• Top Winter Safety Features Beyond Drivetrain
  Find out about must-have technologies like traction control, heated mirrors, and adaptive headlights that enhance safety in winter.
• Maintaining Your Subaru for Winter Safety: Service and Parts
  Tips on keeping your vehicle winter-ready, including scheduling service appointments and accessing genuine Subaru parts.
• Explore Our Winter-Ready Inventory and Trade-In Options
  Browse our new and used Subaru models built for winter and learn how to trade in your current vehicle with confidence.

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​Understanding the Safest Cars for Snow and Ice: Key Features Explained

When selecting the safest car for snow and ice, several vehicle attributes come together to create reliable winter performance. The drivetrain is often the first consideration, with All-Wheel Drive (AWD) and Four-Wheel Drive (4WD) systems leading the way because they distribute power to all four wheels, enhancing traction on slippery surfaces. However, safety in winter driving goes beyond just the drivetrain.

Drivetrain and Traction

AWD systems, like Subaru’s Symmetrical AWD, continuously monitor road conditions and automatically adjust power to the wheels with the most grip. This seamless operation offers superior stability on snow-covered roads and is ideal for the daily drive through places like Huntington’s hills or the sometimes snowy routes to Chapmanville and Greenup.

Conversely, 4WD systems, which you might find in trucks or large SUVs, often require manual engagement and are built for rugged, deep snow or off-road conditions. This system is excellent for rural areas or unplowed roads, such as in Perry Township, but may be less convenient for regular urban commuting.

Ground Clearance

Another critical feature is ground clearance. Vehicles with higher clearance, typically 8 inches or more, can better navigate through deep snow without becoming stuck. The Subaru Outback and Forester offer 8.7 inches of clearance, striking a balance between off-road capability and everyday comfort for Huntington families.

Advanced Safety Technologies

Modern winter-ready vehicles come equipped with technologies that improve safety and driver confidence:

• Electronic Stability Control (ESC) and Traction Control System (TCS) help maintain control by reducing wheel spin and stabilizing the vehicle during slippery turns.
• Driver-assist systems like Subaru’s EyeSight offer adaptive cruise control and pre-collision braking, useful in low-visibility snowy conditions.
• Heated mirrors, windshield wiper de-icers, and adaptive LED headlights improve visibility and comfort during winter commutes.

These features collectively reduce risks when driving in snow and ice across local neighborhoods like Woodbend Cove and Barboursville.

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​Why Subaru Outback and Forester Lead the Pack for Tri-State Winters

At River City Subaru, we proudly showcase the Subaru Outback and Forester as our premier winter vehicles. Both models come standard with the industry-leading Symmetrical All-Wheel Drive system, designed to provide balanced power delivery and exceptional traction on snow-covered roads.

Symmetrical AWD for Balanced Control

Unlike part-time AWD systems, Subaru’s Symmetrical AWD operates full-time, continuously sending power to all four wheels. This contributes to better stability and smoother handling in winter conditions typical around Huntington, Nitro, and Charleston.

EyeSight Driver Assist Technology

The EyeSight suite includes features such as adaptive cruise control, lane departure warning, and automatic pre-collision braking. These systems help drivers maintain safety margins, especially on slick roads found near Perry Township or during inclement weather on Route 60.

Practical Ground Clearance and Snow Mode

Both the Outback and Forester offer ground clearance of 8.7 inches, allowing drivers to confidently tackle snow drifts and rough winter terrain. Additionally, available X-Mode optimizes the vehicle’s traction and engine output for slippery and uneven surfaces, perfect for rural drives near Barboursville or the hills around Hurricane.

Comfort Features for Cold Weather

Heated front seats, heated steering wheels, and heated side mirrors make winter driving much more comfortable in chilly places like Flatwoods and Chesapeake. These features reduce driver fatigue and improve focus on the road.

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​AWD vs. 4WD: Which Drivetrain Is Best for Winter Driving?

Choosing between AWD and 4WD depends on where and how you drive during the winter months.

All-Wheel Drive (AWD)

• Best For: Daily commuting on plowed and maintained roads, suburban neighborhoods like Huntington and Dunbar, and city streets in Charleston.
• Pros: Fully automatic with no driver input needed, smoother handling, better fuel efficiency than 4WD, and excellent traction control.
• Cons: May struggle in extremely deep or unplowed snow.

Four-Wheel Drive (4WD)

• Best For: Rural areas, off-road trails, and deep snow conditions, such as remote parts of Perry Township or Union Township.
• Pros: Offers low-range gearing for maximum torque, superior in challenging terrain and heavy snow, can be manually engaged when needed.
• Cons: Heavier, less fuel-efficient, and typically requires manual operation.

If you are driving regularly in Huntington’s city limits or on Route 60, AWD vehicles like Subaru models provide the balance of safety, convenience, and fuel economy. For those venturing off the beaten path or driving in heavy snow that accumulates in areas like Greenup or Chapmanville, 4WD-equipped vehicles may be preferable.

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​The Importance of Winter Tires: The Ultimate Safety Upgrade

No matter how advanced your vehicle’s drivetrain or technology is, the single most critical upgrade for winter safety is your choice of tires. Winter tires are engineered with special rubber compounds that stay flexible in cold temperatures and tread patterns designed to grip snow and ice better than all-season tires.

Key Benefits of Winter Tires

• Improved Traction: Provides 25-50% better grip on ice and snow compared to all-season tires.
• Shorter Stopping Distances: Critical for sudden stops on slick roads, such as during commutes in Huntington or trips to Hurricane.
• Enhanced Control: Better handling in turns and on hills, important for navigating the hilly terrain around Barboursville.

Even the best AWD or 4WD vehicle struggles without winter tires. For assistance in choosing the right tires or scheduling installation, River City Subaru’s Service Department is here to help. You can Schedule Service today or browse our Parts department for tire options and accessories.

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​Top Winter Safety Features Beyond Drivetrain

Winter driving safety extends beyond power distribution and tires. Many Subaru models offer features that make a real difference on snow and ice.

Stability and Traction Aids

• Electronic Stability Control (ESC): Helps keep the vehicle on its intended path during slippery maneuvers.
• Traction Control System (TCS): Prevents wheel spin on acceleration.

Visibility Enhancements

• Heated Side Mirrors and Windshield Wiper De-icers: Clear ice and snow from mirrors and wipers for better visibility.
• Adaptive LED Headlights: Illuminate curves and corners better, a boon when driving through darker, snow-covered roads like those in Huntington’s suburbs.

Comfort and Convenience

• Heated Seats and Steering Wheel: Keep you warm during those cold West Hamlin mornings.
• Remote Start: Warm your vehicle and defrost windows before you even step outside.

These features contribute to safer, more comfortable winter driving experiences in places like Hurricane, Nitro, and even the outlying areas of Fayette Township.

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​Maintaining Your Subaru for Winter Safety: Service and Parts

Winter preparation doesn’t stop with buying the right vehicle. Proper maintenance ensures your Subaru performs at its best on snow and ice.

Regular Maintenance

• Check brakes, fluids, and battery health before the snow season.
• Replace worn wiper blades with winter-specific blades.
• Inspect and maintain tire pressure for optimal performance.

Our service team at River City Subaru, located at 3506 US, Huntington, WV 25705, is ready to keep your vehicle ready for winter. Call us at (304) 736-7777 or visit to Schedule Service.

Genuine Subaru Parts

When repairs or replacements are needed, use genuine Subaru parts for the best fit and reliability. Our Parts Department stocks everything from brake pads to winter wiper blades designed for your vehicle.

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​Explore Our Winter-Ready Inventory and Trade-In Options

If your current vehicle isn’t quite ready for the snow and ice of the Huntington area, explore our selection of new and used Subaru vehicles. From the rugged Subaru Forester to the versatile Outback and efficient Crosstrek, you’ll find models equipped to handle winter safely.

• Browse our New Vehicle Inventory for the latest 2026 models.
• Explore our Used Vehicle Inventory for great pre-owned options.

Thinking about upgrading? Use our easy Trade-In Tool to find out what your current vehicle is worth and get started on a smooth transition.

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The River City Subaru Promise: Safety, Community, and Support

As a locally rooted dealership, we are proud partners with Hoops Family Children’s Hospital and Little Victories Animal Rescue, reflecting our commitment beyond just selling cars. Founded in March 2003 with GM Nick Thomas at the helm, River City Subaru offers more than just vehicles—we provide a community-centered experience.

We say yes to your safety, your family’s needs, and your peace of mind with every Subaru we sell, backed by our Powertrain Warranty and the trusted Trade Up Advantage program. Visit us at 3506 US, Huntington, WV 25705 or call (304) 736-7777 to start your winter-ready journey today.

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Your safest winter drive begins with the right Subaru, expert guidance, and a team that cares about you like a neighbor. Stop by to say hi, bring the dog, and experience the River City Subaru difference.

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Meet the River City Subaru Team Dedicated to Your Car Care

Leadership and Expertise Behind Every Service

At River City Subaru, located at 3506 US-60, Huntington, WV 25705, you’re welcomed by Subaru Certified Technicians serving neighbors from St. Albans, Barboursville, and Proctorville, Ohio. Our service center stays open until 7 PM Monday-Friday—longer than competitors—so working professionals at Marshall University, Cabell Huntington Hospital, and St. Mary’s Medical Center don’t have to leave work early for vehicle service.

Service Leadership

Chuck Rhodes—Fixed Operations Director

Phone: 304-736-7777
Email: chuck@rivercitysubaru.com

Chuck and his twin brother Chad have been working for Subaru since 2003—over 20 years of combined experience serving the Huntington community. Chuck has experience in all aspects of the automotive business, but his passion is leading the Service Department. His goal: provide customers with truly exceptional service on every visit, whether it’s a routine oil change or complex diagnostic work. Married with three children, Chuck understands the importance of reliable transportation for families navigating work, school, and life in the Tri-State area.

Meet Our Certified Technicians

Josh Smith—Shop Foreman / Senior Master Technician

Phone: 304-736-7777

Josh brings 6 years of diesel experience, factory Subaru training, and ASE certifications to River City’s service bay. As Shop Foreman, he oversees complex diagnostics using Subaru Select Monitor equipment—the same tools used at Subaru corporate facilities. Josh specializes in engine performance, transmission service (including CVT fluid replacement), and diesel repair. A devoted family man with a wife and son, Josh understands the importance of reliable transportation for Tri-State families. His commitment: diagnose it right, fix it right, the first time.

Brianna Scarberry—Assistant Service Manager

Phone: 304-736-7777

Brianna has been part of the River City Subaru family for years, ensuring transparent service recommendations and fair pricing for Huntington-area drivers. As Assistant Service Manager, she oversees service quality, appointment scheduling, and customer advocacy—acting as your voice in the service bay. When she’s not managing the service drive, Brianna enjoys four-wheeler adventures, road trips through West Virginia, and cheering on Alabama football. Her commitment: every customer leaves informed, satisfied, and confident in their service decisions.

Jeremy Workman—Service Technician & Suspension Specialist

Phone: 304-736-7777

Jeremy is River City’s suspension specialist, focusing on vehicle alignments, strut replacement, and all suspension-related repairs critical for West Virginia’s challenging road conditions. A genuine Subaru enthusiast, Jeremy recently completed a full restoration of an early-model Subaru WRX—a project demonstrating the precision and care he brings to every customer vehicle. When not aligning Subarus to factory specifications, Jeremy spends time with his family and takes his WRX out on weekend drives through Appalachian back roads. If your Subaru pulls left, eats tires unevenly, or handles rough, Jeremy’s your guy.

Amanda Ellis—Express Technician

Phone: 304-736-7777

Amanda leads our Express Service department, specializing in quick-turnaround services like oil changes, tire rotations, and multi-point inspections. Her efficiency ensures you’re in and out in 30-45 minutes without sacrificing quality or thoroughness. No appointment needed for oil changes—just stop by during business hours and Amanda’s team will get you back on the road. Every express service includes a complimentary multi-point inspection covering brakes, fluids, tire wear, and battery health.

Cory Taft—Service Technician

Phone: 304-736-7777

Cory is a skilled technician handling routine maintenance, brake service, and diagnostic work across all Subaru models. His attention to detail ensures your Subaru receives factory-recommended care every visit, whether it’s a 30,000-mile service or a complex repair. Cory’s goal: deliver honest assessments and quality workmanship that keeps your Subaru running reliably for years to come.

Justin Landes—Service Technician

Phone: 304-736-7777

Justin provides expert service across all Subaru models, from oil changes to complex repairs. With training in Subaru’s latest systems (including EyeSight driver assist technology), Justin stays current on evolving vehicle technology to properly diagnose and repair modern Subarus. His goal: get you back on the road safely and quickly, with no surprises and transparent communication throughout the repair process.

Serving You with Extended Hours and Transparent Service

We stand by a “We Say Yes!” philosophy—yes to transparent pricing, yes to genuine Subaru parts, yes to extended service hours (open until 7 PM weekdays, Saturday 8 AM-4 PM). Our Lifetime Powertrain Warranty on new vehicles offers long-term peace of mind for families from Charleston to Ashland, KY, backed by Subaru’s legendary reliability. Schedule service conveniently online: Schedule Service.

Customer Resources and Inventory

Explore our Trade Up Advantage to value your current vehicle before upgrading. Browse our selection tailored for local driving—from scenic routes near Wayne National Forest to daily commutes on I-64:

• New Vehicle Inventory—2026 Outback, Forester, Crosstrek, Ascent
• Used Vehicle Inventory—Certified Pre-Owned Subarus with 152-point inspection

Community-Driven Approach You Can Trust

River City Subaru proudly partners with Hoops Family Children’s Hospital and Little Victories Animal Rescue, reflecting our commitment to the Huntington community beyond sales. Our team—affectionately known as “The Twins,” Chad Rhodes (Sales) and Chuck Rhodes (Service)—makes your experience personal, approachable, and stress-free. We’re dog-friendly, so bring your furry family member along!

Trusted Awards and Eco-Friendly Commitment

We uphold Subaru’s recognized standards, including certifications from Consumer Reports and the Eco-Friendly Retailer Program. These accolades underscore our dedication to quality service and environmental stewardship—benefiting families around Flatwoods, Russell, and South Point while supporting cleaner, safer drives.

Reach Out and Connect

Stop by anytime—preferably with your dog—to experience our welcoming atmosphere. To speak with our team or schedule your next service, call (304) 736-7777. Let River City Subaru provide not just exceptional vehicles but also transparent service and long-lasting community ties.

Experience the care that makes us more than just a car dealership—your trusted neighborhood partner in every mile.

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Upgrade Your Subaru with River City Trade Up Advantage

Discover the River City Subaru Trade Up Advantage®

Driving a Subaru means investing in a vehicle renowned for strong resale value and lasting reliability. At River City Subaru, our Trade Up Advantage Program® offers a smart way for drivers in Huntington, Charleston, and surrounding Tri-State communities like Hurricane and Louisa to trade in their current Subaru for a brand-new model—often with monthly payments close to their current ones.

Thanks to Subaru’s exceptional retention in the West Virginia and Tri-State marketplace, we can provide trade-in values that often surpass standard offers for well-maintained vehicles. This approach helps local families and professionals from locations like Poca, Dunbar, or Ashland access the latest Subaru safety features and dependability without the usual financial strain of buying new.

Top Reasons to Trade Up Today

Drivers throughout neighborhoods like Barboursville and St. Albans use this program to “refresh” their ownership experience. By trading in, you gain:

• Extended Warranty Protection: Enjoy a fresh 3-year/36,000-mile bumper-to-bumper and 5-year/60,000-mile powertrain warranty, providing peace of mind for your daily drives around Flatwoods and Chesapeake.
• Enhanced Safety Features: Access the latest Subaru EyeSight® Driver Assist Technology, designed to improve hazard detection on the winding hills and varying weather common between Cascade-Chester and Russell.
• Reduced Maintenance Expenses: New tires, brakes, and fluids mean fewer service worries, especially while tackling potholes from Route 60 to West Hamlin.
• Individualized Trade Offers: We base trade values on your Subaru’s unique service record and our current inventory demands, unlike generic online approximations.

How Our Trade Up Process Makes It Simple

At River City Subaru, led by Chad Rhodes—one half of “The Twins” along with Chuck Rhodes in service—we focus on honest conversations with no pressure. Here’s how easy upgrading can be for families coming from Russell, Chesapeake, or even nearby South Point:

1. Vehicle Review: We assess your Subaru’s mileage, condition, and age to understand its value.
2. Offer Presentation: Receive a guaranteed offer, along with a clear comparison of your current payment against finance or lease options.
3. Pick Your Next Subaru: Choose your new Outback, Forester, Crosstrek, or Ascent from our new inventory, with trims suited for everything from Huntington hills to Fayette Township roads.
4. Trade and Drive: Swap your keys and enjoy your new ride, often within an hour of arrival.

Your Subaru Guaranteed Trade-In Program (GTP)

Owning a Subaru brings access to the Guaranteed Trade-In Program (GTP), a no-negotiation figure set monthly by Subaru of America. This ensures Tri-State owners from areas like Logan, Chesapeake, or Woodbend Cove receive a fair price

regardless of fluctuating market conditions. If your travels include daily routes crossing city limits between Kentucky, Ohio, and West Virginia, especially near Catlettsburg or Huntington, it’s wise to check your current GTP value regularly.

Ready to Make the Switch?

We invite you to visit River City Subaru at 3506 US, Huntington, WV 25705 to explore your upgrade options with our friendly team. Whether you’re coming from nearby Ashland or Barboursville, our specialists will provide a personal, pressure-free consultation tailored to your needs.

Call us anytime at (304) 736-7777 to discuss your trade-in or simply to say hi and learn more about improving your driving experience. You can also receive a customized offer by filling out our online form.

 Get My Trade Up Offer »

More Ways to Enhance Your Subaru Experience

• Explore our Schedule Service page to keep your vehicle running smoothly across Huntington and nearby areas like Dunbar and Poca.
• Browse genuine replacement parts designed specifically for your Subaru at our Parts Department, supporting reliable repairs and upgrades for drivers in Hamlin, Chesapeake, or Union Township.
• Check our Used Vehicle Inventory for quality pre-owned options, perfect for those in Perry Township or Madison looking for value and dependability.
• Find your next new Subaru model in our extensive New Vehicle Inventory, with options tailored for everyday drives from Huntington hills to Fayette Township roads.

Frequently Asked Questions about the Trade Up Advantage®

What types of Subaru vehicles qualify for the Trade Up Advantage Program?

Most well-maintained Subaru models—whether Outback, Forester, Crosstrek, or Ascent—are eligible to participate. Our team evaluates age, mileage, and condition to provide the most competitive trade-in offer aligned with local standards set by Subaru for our Tri-State community.

How does the Trade Up Advantage compare to selling my car privately?

While private sales might sometimes bring a higher price, the Trade Up Advantage offers convenience, quick processing, and the benefit of moving straight into a new Subaru without the hassles of advertising, negotiating, or meeting strangers in Huntington or Charleston neighborhoods. Plus, we provide above-market trade values that respect your vehicle’s condition and history.

Can I use the Trade Up Advantage if my current Subaru needs maintenance?

Absolutely. Our program accounts for your vehicle’s overall condition, and minor maintenance issues are evaluated fairly. For drivers in Nitro, South Point, or nearby Crown City, it’s beneficial to have your vehicle inspected at our service center before trading in. You can conveniently Schedule Service to address any needed repairs or routine maintenance, ensuring you receive the best offer possible.

What happens after I accept my trade-up offer?

Once you accept our personalized offer, you’ll select your new Subaru from our inventory. We guide you through the process efficiently so you can leave with your new vehicle promptly, whether that’s a sleek Crosstrek for commuting between Huntington and Hurricane or an Ascent ready for family adventures around St. Albans and Barboursville.

Why Choose River City Subaru for Your Trade Up?

As more than just a car dealership, River City Subaru is a dedicated part of the Huntington community, committed to supporting our neighbors throughout their vehicle ownership journey. Our “We Say Yes” philosophy, championed by sales lead Chad Rhodes and service manager Chuck Rhodes, ensures that budget-conscious families across the Tri-State area feel welcomed and understood.

We back every trade-up with a transparent approach and proudly offer the Lifetime Powertrain Warranty along with our exclusive Trade Up Advantage program. This combination means your investment is safeguarded, easing worries about future repairs while you enjoy confident drives through areas like Fayette Township or Madison.

Connect with Us Today

Whether you’re driving in from Logan, Chapmanville, or Russell, River City Subaru at 3506 US, Huntington, WV 25705, invites you to stop by, bring the dog, and experience a welcoming environment that feels more like visiting a trusted neighbor than a dealership.

We’re here to help you get the most from your Subaru ownership—including evaluating your current vehicle’s worth with our easy-to-use Trade Up Advantage® tool. To discuss your options directly, call us at (304) 736-7777 or fill out the form to receive a no-obligation, personalized trade-in offer.

 Get My Trade Up Offer »

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Subaru Express Service: Quick, No-Appointment Maintenance Tailored for Tri-State Drivers

Efficient, Hassle-Free Subaru Express Service at River City Subaru

When life in Huntington or nearby towns like Ashland, Hurricane, or Dunbar keeps you moving, you deserve a maintenance service that fits your busy schedule. At River City Subaru, our Subaru Express Service offers you the ease and speed of fast, no-appointment-needed vehicle care. Whether you’re crossing the bridge from Ohio into South Point or coming in from Fayette Township, our team is ready to get your Subaru back on the road quickly without the wait or reservation. We are more than just a car dealership; we’re a dedicated part of the Huntington community committed to providing practical solutions for everyday drives.

Skip the scheduling hassle — just drop by for common services like an oil change or tire rotation, knowing expert hands are looking after your Subaru. Our factory-trained specialists care about your vehicle as much as you do, offering service that fits local driving realities, especially with the hills and weather common in Perry Township and Nitro. Call us anytime at (304) 736-7777 or just swing by 3506 US-60, Huntington, WV 25705.

Subaru Express Services That Keep Your Car Healthy

Our Express Service covers a variety of routine maintenance tasks designed to keep your Subaru running smoothly on Charleston roads or the winding streets of Barboursville. Services are performed promptly without sacrificing quality, including:

• Oil Change: Essential to protect your engine and optimize performance on commutes through Union Township or Logan.
• Multi-Point Inspection: A thorough checkup of your vehicle’s vital systems to spot potential concerns early.
• Tire Rotation: Even wear for better handling on uneven West Hamlin roads.
• Minor Maintenance: Small but important tasks like topping off fluids or replacing wiper blades.

Understanding Your Multi-Point Inspection Form

After your Express service, your technician will walk you through the Multi-Point Inspection (MPI) form, outlining the condition of key Subaru systems and components. This clear, easy-to-read document helps you understand your car’s status, highlighting any immediate needs or future care tips suited for the unique challenges of Chesapeake or Hamlin driving conditions. By reviewing this together, we keep you informed and confident about your vehicle’s readiness for trips either across the 3506 US-60 bridge or local errands in Rome Township.

Expanded Express Service Options for Local Needs

Besides the basics, our Express Service team can efficiently handle these routine maintenance tasks, all designed to fit the reality of driving from places like Russell or Poca:

• Engine Air Filter Replacement: Keeps your engine breathing clean air, essential for trips through polluted urban areas like Charleston or Nitro.
• Battery Service & Replacement: Reliable starts for unpredictable mornings on Route 60 or in Chesapeake.
• Cabin Air Filter Replacement: Filtering allergens to provide a fresh drive in Fayette Township’s springtime.
• Tire Pressure Adjustment: Safety and fuel efficiency optimized for varying terrain in Crown City or Hamlin.
• Wiper Blade Replacement: Improved visibility on rainy days along the Ohio River corridor.
• Tire Tread Depth/Condition Check: Ensuring grip and control for Hilltop or Barboursville commutes.
• Light Bulb Replacement: Keeping your Subaru visible and safe on early morning drives in Hurricane or Dunbar.
• Fluid Top-Offs: Essential fluids topped to avoid breakdowns during trips across Huntington area roads.
• Battery Health Test: Prevents surprises before heading to community events in Greenup or Chapmanville.

Where to Find Us & When We’re Ready to Serve You

We are proud to serve drivers in Huntington and neighboring communities such as Neibert, Van, or Fifth and Lawrence Streets Residential Historic District. Our convenient location at 3506 US-60 makes it easy to stop in — whether you’re just running errands from Logan or returning home from a day in Barboursville.

Day	Service Hours
Monday	8:00 AM – 5:00 PM
Tuesday	8:00 AM – 5:00 PM
Wednesday	8:00 AM – 5:00 PM
Thursday	8:00 AM – 5:00 PM
Friday	8:00 AM – 5:00 PM
Saturday	9:00 AM – 3:00 PM
Sunday	Closed

Want to schedule ahead for peace of mind? Use our convenient Schedule Service tool online anytime.

Our Team is Here for You – Feel at Home at River City Subaru

At River City Subaru, we cherish our status as more than just a car dealership — we are a close-knit part of the Huntington community. Whether you’re from the neighborhoods of South Point or the outskirts of Hurricane, we’re proud to support you with top-tier care. “The Twins,” Chad Rhodes (Sales) and Chuck Rhodes (Service), lead our welcoming team with the personalized attention that reflects our “We Say Yes” philosophy.

Reach out with questions or service needs:

• Sales: 681-449-6468
• Service: 681-449-6468
• Parts: 681-449-6468

Service Amenities That Make Your Experience Comfortable

We know your time is valuable whether you’re commuting from Hamlin, Barboursville, or Rome, so our Service Department focuses on convenience and satisfaction:

• Wide service hours to suit your schedule
• Easily accessible location on US-60
• Friendly, professional staff who treat you like family
• 24/7 online service scheduling for your flexibility
• Access to genuine Subaru parts through our official Parts Department

Subaru Roadside Assistance Support for Added Peace of Mind

For drivers in Huntington, Chesapeake, or nearby areas like Flatwoods, Subaru Roadside Assistance offers arange of dependable services that ensure you’re never stranded. Covered under your Subaru warranty, this program offers expert support for emergencies such as flat tires, lockouts, battery failures, and more—all handled by professionals familiar with your Subaru’s unique systems. If you ever need help, simply call Subaru Roadside Assistance: 1-800-354-9646.

Our Huntington service team can coordinate directly with Subaru Roadside Assistance to get you back on the road quickly, providing genuine parts and authorized care along the way. This manufacturer-backed support offers unmatched peace of mind for local drivers and families across Perry Township, Hurricane, and beyond.

Explore Your Trade-In and New or Certified Used Subaru Options

Planning for your next adventure or just considering an upgrade? Our Trade Up Advantage program gives you a transparent, fair way to value your current vehicle, whether it’s a Subaru or another make popular in the Tri-State area. Understanding your trade-in value can simplify your transition into a newer Subaru model that better suits your lifestyle.

Browse our extensive selection of vehicles online to find the perfect match:

• New Subaru Inventory: Find the latest models equipped to handle West Hamlin’s varied terrain in styles including the rugged Subaru Outback, versatile Forester, or family-friendly Ascent. View all options at New Vehicle SRP.
• Used Vehicle Selection: Certified pre-owned and well-maintained options for drivers balancing budget and quality. Check availability at Used Vehicle SRP.

Visit us at 3506 US-60, Huntington, or simply give us a call. Our team will guide you through every step with the same straightforward, community-rooted approach that inspires confidence.

Why River City Subaru? More Than Just a Dealership

Rooted deeply in the Huntington area and neighboring communities like Logan, Chapmanville, and Barboursville, River City Subaru stands apart thanks to:

• Our Partnership with Local Charities: We proudly collaborate with the Hoops Family Children’s Hospital and Little Victories Animal Rescue, ensuring your vehicle purchase supports community causes. Learn about our efforts at Community Charity Hoops Hospital Little Victories.
• Reliable Warranties: Enjoy peace of mind with the Lifetime Powertrain Warranty, exclusive to our customers, offering long-term protection for your Subaru.
• Eco-Friendly Retailer Program: As a certified Subaru Eco-Friendly Retailer, we embrace sustainable practices that reflect our commitment to both your vehicle and the environment. More at Subaru Eco Friendly Retailer Program.
• Personalized Service Led by Trusted Experts: “The Twins,” Chad Rhodes (Sales) and Chuck Rhodes (Service), lead with a hands-on, neighborly philosophy — embodying our “We Say Yes!” attitude that welcomes every customer with respect and understanding.

Frequently Asked Questions About Subaru Express Service

Do I really need an appointment for Express Service?

No appointment is required. We designed Express Service to be as flexible as your lifestyle, so whether you’re driving in from Russell to work or popping over from Hurricane for quick maintenance, just stop by when it fits your day.

How long does Express Service typically take?

Most Express services take less than an hour so you can get back to your busy life in Fayette Township or Charleston without delay. Our technicians work efficiently with genuine Subaru parts to maintain your vehicle’s performance.

Can I get multiple services completed in one visit?

Absolutely! Alongside oil changes, we can perform tire rotations, battery checks, fluid top-offs, and other minor maintenance tasks in one quick visit.

What if my Subaru needs additional repairs identified during Express Service?

Our team will share the Multi-Point Inspection results and discuss options clearly with you — no pressure, just honest advice to keep your vehicle safe and reliable on the roads of South Point and beyond.

Where can I buy Subaru parts for repairs or upgrades?

You can visit our dedicated Parts Department online or in-person at our Huntington location. We supply genuine Subaru parts to help keep your vehicle running like new.

Is Subaru Roadside Assistance included with Express Service?

Subaru Roadside Assistance is a separate program available with most Subaru warranties, providing emergency coverage like towing, lockout service, and tire changes at no extra charge. Call 1-800-354-9646 for assistance.

Get Started With Subaru Express Service Today

Taking care of your Subaru in Huntington, Dunbar, or the surrounding Tri-State communities just got simpler. With River City Subaru Express Service, you get fast, trustworthy maintenance without hassle — all backed by a team that values long-term relationships, not just transactions.

Drop in at 3506 US-60, Huntington, WV 25705, or call us at (304) 736-7777 to chat about your vehicle’s next service. For added convenience, use our 24/7 online scheduling and get your Subaru ready for everything your life demands.

Join the River City Subaru family today, where you’re welcomed warmly, just like a neighbor — because we’re truly more than just a car dealership.

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Leasing a vehicle can be a smart, flexible way to drive a new car without the long-term commitment of buying. But many folks in Huntington, Barboursville, or even out in Poca and Ashland wonder: Is January a good month to lease a car? As more than just a car dealership and a dedicated part of the Huntington community, River City Subaru is here to help you understand the timing, benefits, and smart strategies for leasing—especially in the early part of the year.

Whether you’re crossing the bridge from Ohio or driving in from Charleston, knowing when to lease can save you money and maximize your options. You can reach us anytime at (304) 736-7777 or visit us at 3506 US, Huntington, WV 25705 to explore our new and used Subaru vehicles.

Table of Contents

• Why January Is a Smart Time to Lease
  Explore how post-holiday inventory, dealer motivation, and quieter sales months create an ideal leasing environment in January.
• The Best Time of Year to Lease a Car
  Learn about prime leasing periods throughout the year, including year-end and model changeover benefits.
• Understanding the 1% Rule for Leasing
  Discover the simple, effective rule to evaluate lease deals and get the best value on your Subaru lease.
• When Leasing Might Not Be the Best Choice
  Consider scenarios where leasing may not fit your lifestyle or financial goals.
• Which Months Offer the Cheapest Lease Deals?
  Insights on specific months like December, March, and September and how they compare to January.
• Pro Tips for Leasing at River City Subaru
  Expert advice to navigate lease terms, incentives, and trade-in opportunities tailored for Huntington and nearby communities.

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Why January Is a Smart Time to Lease

January can be a golden opportunity for leasing a Subaru, especially for drivers from nearby towns like Hurricane, Chapmanville, or even Russell. Here’s why:

1. Dealer Motivation After Year-End Sales
   By January, dealerships have typically met or come close to their year-end sales targets but still want to clear out any remaining 2025 models before the new inventory arrives. This leads to attractive lease incentives to move vehicles quickly.
2. Less Buyer Competition Means Better Deals
   Unlike the frenzied holiday season, January tends to be quieter at dealerships. This gives you, the buyer, more negotiating power and personalized attention. For families in Huntington or commuters from St. Albans, it means more patience from sales teams and flexible terms.
3. Lingering Manufacturer and Dealer Incentives
   Many Subaru lease specials from December carry over into January, giving you the chance to take advantage of year-end pricing without the shopping crowds. Additionally, Martin Luther King Jr. Day sales events often feature further lease promotions, perfect for budget-conscious families in Nitro or Flatwoods.
4. Ideal Timing for Model Year Changeovers
   January sits close to the period when manufacturers roll out new models, providing excellent deals on outgoing ones like the Subaru Forester, Outback, or Crosstrek. This is especially relevant for drivers in Barboursville and the Fifth and Lawrence Streets Residential Historic District looking for reliable SUVs that handle West Virginia’s hills and winter weather.

If you want to explore our current Subaru lease offers, check out our New Vehicle SRP and Used Vehicle SRP. Don’t forget to use our Trade Up Advantage program to find out what your current vehicle is worth before you lease.

The Best Time of Year to Lease a Car

While January is a strong contender, it’s important to understand leasing cycles throughout the year to make the best decision:

• November and December: Dealers push hard to meet annual sales goals, often leading to the deepest discounts on Subaru models like the Legacy or Ascent. This period is ideal for buyers from Huntington or Poca who want the latest tech and safety features.
• Late Summer to Early Fall (August to September): Model year changeovers drive dealers to discount outgoing inventory. Leasing a Subaru Forester Wilderness or Outback Onyx Edition XT during this time can yield substantial savings.
• End of the Month and Quarter: Regardless of the season, salespeople racing to meet monthly or quarterly targets often offer better lease terms. This is especially true for local buyers from neighborhoods like Woodbend Cove or Crown City.
• Holiday Weekends: Events such as Memorial Day, Labor Day, and the 4th of July provide opportunities for lease specials and manufacturer incentives, ideal for families planning summer adventures around Huntington or trips to Chesapeake.

Remember, at River City Subaru, we’re more than just a car dealership — we’re part of your community, committed to helping you find the right Subaru that fits your needs and budget. Our team, including “The Twins,” Chad Rhodes in sales and Chuck Rhodes in service, are ready to assist you through every step.

Understanding the 1% Rule for Leasing

For those new to leasing or even seasoned drivers from Louisa or Hamlin, the 1% rule is a handy guideline to assess lease deals quickly:

• How It Works: Divide your pre-tax monthly lease payment by the Manufacturer’s Suggested Retail Price (MSRP). If the result is around or below 1%, you’re generally looking at a solid deal.
• Example: For a Subaru Crosstrek with an MSRP of $30,000, a lease payment under $300/month (before tax) is considered favorable.
• Why It Matters: This simple calculation helps you filter through offers quickly, but keep in mind other factors like residual value, money factor (interest rate), and upfront fees also affect your total cost.
• Negotiation Edge: Use this rule to negotiate with the dealership. River City Subaru’s team understands the local market nuances of Huntington and surrounding areas and can help you get the best possible deal.

For a personalized estimate, try our Payment Calculator and take advantage of our “We Say Yes!” financing philosophy.

When Leasing Might Not Be the Best Choice

Leasing isn’t always the perfect solution. Here are some scenarios when buying might be a better fit, especially for drivers in Perry Township or Greenup:

• You Drive Excessive Miles: Most leases allow 10,000 to 12,000 miles per year. Exceeding this can lead to costly penalties. If you have a long commute in or around Huntington or frequent trips to Charleston, buying might be more economical.
• You Prefer Ownership: Leasing means you’ll always have a monthly payment, and you won’t build equity. Families planning to keep a vehicle for many years might prefer purchasing, possibly with our used vehicles or certified pre-owned options.
• Customization Needs: Leasing limits your ability to modify or personalize your Subaru. If you want roof racks, cargo organizers, or custom wheels, owning the vehicle outright gives you freedom.
• Long-Term Cost Considerations: Although leasing can have lower monthly payments, the total cost over multiple lease cycles may exceed buying. Consult with our sales experts like Chad Rhodes to weigh the long-term financial impact.

If you decide to buy, River City Subaru offers competitive purchase options along with our Lifetime Powertrain Warranty for peace of mind.

Which Months Offer the Cheapest Lease Deals?

Several months stand out for leasing savings, helping families across Huntington, Russell, or St. Albans plan their vehicle upgrade:

• December: Year-end push to clear current models often results in the best lease deals, perfect if you can catch the final days before new inventory arrives.
• March: The start of the model year changeover brings discounts on outgoing Subaru models, ideal for buyers looking for new but discounted vehicles.
• September: Late summer incentives coincide with new releases, offering a sweet spot for leasing deals.
• January: Although slower, January’s quieter sales environment allows for negotiation and leftover incentives.

To explore current specials tailored to your needs, visit our new inventory page or call us at (304) 736-7777.

Pro Tips for Leasing at River City Subaru

To make the most of your leasing experience in Huntington or neighboring areas like Nitro or Fayette Township, keep these tips in mind:

• Shop Weekdays and Off-Peak Hours: Mondays or Tuesdays often have fewer shoppers, giving you more time and attention from sales professionals.
• Use Our Trade-In Program: Maximize your deal by finding the value of your current vehicle with our Trade Up Advantage tool.
• Schedule Maintenance Early: Keep your Subaru in top shape during your lease with our expert service team. Book your appointments anytime at Schedule Service.
• Parts Availability: Need replacement parts or accessories like mudguards or trailer hitches? Find genuine Subaru parts at our Parts Department.
• Explore Incentives: Ask about Subaru Military Incentive Program, Subaru Love Promise, and our Eco Friendly Retailer Program.
• Lean on Local Expertise: Our team, including “The Twins,” Chad Rhodes (Sales) and Chuck Rhodes (Service), know the community and can personalize your leasing experience.

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Making January Your Leasing Month with River City Subaru

January offers a unique blend of opportunity and quiet shopping that can benefit Huntington-area drivers looking for a new Subaru. With less traffic, motivated dealership staff, and attractive incentives lingering from year-end, it’s a smart time to explore leases on models like the Subaru Outback Wilderness or the Subaru Solterra electric SUV.

Visit us at 3506 US, Huntington, WV 25705 or call (304) 736-7777 to start your leasing journey. Let River City Subaru show you why we’re more than just a car dealership — we’re your neighbors, committed to your safety, comfort, and driving enjoyment, every mile of the way.

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© 2026 River City Subaru

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While most dealerships are still talking about last year’s models, River City Subaru has secured early access to the 2026 Subaru lineup. If you are looking to be the first in Huntington to drive the redesigned Forester or the 7-passenger Ascent, you don’t have to wait.

Why Lease a 2026 Model Right Now?

• Better Residuals: Because 2026 models are brand new, their projected resale value is higher. This often results in a lease payment that is surprisingly close to (or better than) older models.
• Fresh Warranty: You get the full 3-year/36,000-mile bumper-to-bumper coverage starting Day 1.
• Availability: We currently have 2026 Foresters and Ascents in stock and ready for delivery.

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Current 2026 Lease Offers

These are LEASE OFFERS valid through January 2, 2026. Special lease rates extended to well-qualified buyers. Subject to credit approval and vehicle insurance approval.

2026 Model	Monthly Payment	Term	Due at Signing	Key Lease Terms	Inventory
Subaru Solterra Premium Trim	$339/mo	36 Months	$2,500 + tax & license	• $0 Security Deposit • 10,000 mi/year • $0.15 per excess mile • $300 disposition fee	View Inventory
View Legal Disclaimers & Full Cost Disclosure MANUFACTURER LEASE OFFER. This is a lease transaction. MSRP $39,945 (incl. $1,450 freight charge). Net cap cost of $31,795 (incl. $350 acq. fee). Total monthly payments are $12,204. Lease end purchase option is $23,168. Must take delivery from retailer stock by January 2, 2026. Other leases available on other trim levels. Cannot be combined with any other offer unless allowed by that offer. Special lease rates extended to well-qualified buyers. Subject to credit & vehicle insurance approval. Inventory may be limited. Not all buyers may qualify. Payments may be higher in some states. Net cap cost & monthly payment excludes tax, license, title, registration, insurance, additional options, & retailer charges. Retailer participation may affect actual payment. At lease end, lessee is responsible for vehicle maintenance & repairs not covered by warranty, excessive wear & tear, 15 cents per mile over 10,000 miles/year and $300 disposition fee (excl. NY and WI). Lessee pays personal property & ad valorem taxes (where applicable) & insurance. Not available in HI. See participating retailer for details.
Subaru Outback Premium Trim	$365/mo	36 Months	$3,999 + tax & license	• $0 Security Deposit • 10,000 mi/year • $0.15 per excess mile • $300 disposition fee	View Inventory
View Legal Disclaimers & Full Cost Disclosure MANUFACTURER LEASE OFFER. This is a lease transaction. MSRP $36,445 (incl. $1,450 freight charge). Net cap cost of $33,096 (incl. $650 acq. fee). Total monthly payments are $13,140. Lease end purchase option is $24,783. Must take delivery from retailer stock by January 2, 2026. Other leases available on other trim levels. Cannot be combined with any other offer unless allowed by that offer. Special lease rates extended to well-qualified buyers. Subject to credit & vehicle insurance approval. Inventory may be limited. Not all buyers may qualify. Payments may be higher in some states. Net cap cost & monthly payment excludes tax, license, title, registration, insurance, additional options, & retailer charges. Retailer participation may affect actual payment. At lease end, lessee is responsible for vehicle maintenance & repairs not covered by warranty, excessive wear & tear, 15 cents per mile over 10,000 miles/year and $300 disposition fee (excl. NY and WI). Lessee pays personal property & ad valorem taxes (where applicable) & insurance. Not available in HI. See participating retailer for details.
Subaru Forester Base Trim	$289/mo	36 Months	$3,999 + tax & license	• $0 Security Deposit • 10,000 mi/year • $0.15 per excess mile • $300 disposition fee	View Inventory
View Legal Disclaimers & Full Cost Disclosure MANUFACTURER LEASE OFFER. This is a lease transaction. MSRP $31,445 (incl. $1,450 freight charge). Net cap cost of $28,096 (incl. $650 acq. fee). Total monthly payments are $10,404. Lease end purchase option is $20,754. Must take delivery from retailer stock by January 2, 2026. Other leases available on other trim levels. Cannot be combined with any other offer unless allowed by that offer. Special lease rates extended to well-qualified buyers. Subject to credit & vehicle insurance approval. Inventory may be limited. Not all buyers may qualify. Payments may be higher in some states. Net cap cost & monthly payment excludes tax, license, title, registration, insurance, additional options, & retailer charges. Retailer participation may affect actual payment. At lease end, lessee is responsible for vehicle maintenance & repairs not covered by warranty, excessive wear & tear, 15 cents per mile over 10,000 miles/year and $300 disposition fee (excl. NY and WI). Lessee pays personal property & ad valorem taxes (where applicable) & insurance. Not available in HI. See participating retailer for details.
Subaru Crosstrek Base Trim	$275/mo	36 Months	$2,999 + tax & license	• $0 Security Deposit • 10,000 mi/year • $0.15 per excess mile • $300 disposition fee	View Inventory
View Legal Disclaimers & Full Cost Disclosure MANUFACTURER LEASE OFFER. This is a lease transaction. MSRP $28,415 (incl. $1,450 freight charge). Net cap cost of $26,066 (incl. $650 acq. fee). Total monthly payments are $9,900. Lease end purchase option is $20,175. Must take delivery from retailer stock by January 2, 2026. Other leases available on other trim levels. Cannot be combined with any other offer unless allowed by that offer. Special lease rates extended to well-qualified buyers. Subject to credit & vehicle insurance approval. Inventory may be limited. Not all buyers may qualify. Payments may be higher in some states. Net cap cost & monthly payment excludes tax, license, title, registration, insurance, additional options, & retailer charges. Retailer participation may affect actual payment. At lease end, lessee is responsible for vehicle maintenance & repairs not covered by warranty, excessive wear & tear, 15 cents per mile over 10,000 miles/year and $300 disposition fee (excl. NY and WI). Lessee pays personal property & ad valorem taxes (where applicable) & insurance. Not available in HI. See participating retailer for details.
Subaru Crosstrek Sport Hybrid Trim	$359/mo	36 Months	$3,500 + tax & license	• $0 Security Deposit • 10,000 mi/year • $0.15 per excess mile • $300 disposition fee	View Inventory
View Legal Disclaimers & Full Cost Disclosure MANUFACTURER LEASE OFFER. This is a lease transaction. MSRP $35,415 (incl. $1,450 freight charge). Net cap cost of $32,565 (incl. $650 acq. fee). Total monthly payments are $12,924. Lease end purchase option is $24,436. Must take delivery from retailer stock by January 2, 2026. Other leases available on other trim levels. Cannot be combined with any other offer unless allowed by that offer. Special lease rates extended to well-qualified buyers. Subject to credit & vehicle insurance approval. Inventory may be limited. Not all buyers may qualify. Payments may be higher in some states. Net cap cost & monthly payment excludes tax, license, title, registration, insurance, additional options, & retailer charges. Retailer participation may affect actual payment. At lease end, lessee is responsible for vehicle maintenance & repairs not covered by warranty, excessive wear & tear, 15 cents per mile over 10,000 miles/year and $300 disposition fee (excl. NY and WI). Lessee pays personal property & ad valorem taxes (where applicable) & insurance. Not available in HI. See participating retailer for details.
Subaru Ascent Premium 8-Passenger	$395/mo	36 Months	$3,999 + tax & license	• $0 Security Deposit • 10,000 mi/year • $0.15 per excess mile • $300 disposition fee	View Inventory
View Legal Disclaimers & Full Cost Disclosure MANUFACTURER LEASE OFFER. This is a lease transaction. MSRP $42,245 (incl. $1,450 freight charge). Net cap cost of $38,896 (incl. $650 acq. fee). Total monthly payments are $14,220. Lease end purchase option is $27,459. Must take delivery from retailer stock by January 2, 2026. Other leases available on other trim levels. Cannot be combined with any other offer unless allowed by that offer. Special lease rates extended to well-qualified buyers. Subject to credit & vehicle insurance approval. Inventory may be limited. Not all buyers may qualify. Payments may be higher in some states. Net cap cost & monthly payment excludes tax, license, title, registration, insurance, additional options, & retailer charges. Retailer participation may affect actual payment. At lease end, lessee is responsible for vehicle maintenance & repairs not covered by warranty, excessive wear & tear, 15 cents per mile over 10,000 miles/year and $300 disposition fee (excl. NY and WI). Lessee pays personal property & ad valorem taxes (where applicable) & insurance. Not available in HI. See participating retailer for details.
Subaru Impreza Sport Trim	$289/mo	36 Months	$2,600 + tax & license	• $0 Security Deposit • 10,000 mi/year • $0.15 per excess mile • $300 disposition fee	View Inventory
View Legal Disclaimers & Full Cost Disclosure MANUFACTURER LEASE OFFER. This is a lease transaction. MSRP $27,790 (incl. $1,195 freight charge). Net cap cost of $25,840 (incl. $650 acq. fee). Total monthly payments are $10,404. Lease end purchase option is $17,786. Must take delivery from retailer stock by January 2, 2026. Other leases available on other trim levels. Cannot be combined with any other offer unless allowed by that offer. Special lease rates extended to well-qualified buyers. Subject to credit & vehicle insurance approval. Inventory may be limited. Not all buyers may qualify. Payments may be higher in some states. Net cap cost & monthly payment excludes tax, license, title, registration, insurance, additional options, & retailer charges. Retailer participation may affect actual payment. At lease end, lessee is responsible for vehicle maintenance & repairs not covered by warranty, excessive wear & tear, 15 cents per mile over 10,000 miles/year and $300 disposition fee (excl. NY and WI). Lessee pays personal property & ad valorem taxes (where applicable) & insurance. Not available in HI. See participating retailer for details.

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Frequently Asked Questions

Q: Can I lease a 2026 model if I currently have a 2023 lease?
A: Absolutely. The Subaru Trade Up Advantage program often allows us to get you out of your current lease early and into a new 2026 with a similar payment. Call us to check your specific equity position.

Q: Do these leases include maintenance?
A: Subaru leases include 24/7 Roadside Assistance. Ask our team about adding Subaru Maintain the Love for scheduled maintenance coverage.

Q: What happens if I exceed the mileage allowance?
A: Standard Subaru leases include 10,000 miles per year. Excess mileage is charged at $0.15 per mile. You can discuss higher mileage options with our team if you anticipate driving more.

Q: Do I have a security deposit?
A: No. Current 2026 Subaru lease offers include $0 security deposit required.

Questions about these lease offers? Contact River City Subaru at 304-736-7777 or visit our showroom in Huntington, WV.

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Purchasing a new Subaru is a smart investment, especially for drivers in Huntington, Dunbar, or Hurricane looking for reliable, all-wheel-drive vehicles that fit their lifestyle. But timing your purchase can make a significant difference in the deal you get. Many shoppers ask, “What month is best to buy a Subaru?” or “When can I find the available incentives on a new vehicle?” At River City Subaru, located at 3506 US, Huntington, WV 25705, we understand these concerns well and want to provide you with thorough, data-driven guidance. Whether you’re from Barboursville, Poca, or Russell, this comprehensive guide will help you navigate the timing of your Subaru purchase to maximize savings and value.

For personalized assistance, call us anytime at (304) 736-7777 to discuss your options or schedule a visit to explore our latest inventory of new Subaru vehicles like the Outback, Forester, or Crosstrek.

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Table of Contents

• Understanding the Best Month to Buy a Subaru: Timing, Discounts, and Market Trends
  Explore why there isn’t a single “best” month and how market factors influence Subaru pricing throughout the year.
• Analyzing the Cheapest Month to Buy Any Car: What Data Shows for Huntington and Nearby Areas
  A detailed look at automotive market trends related to the cheapest months for car purchases, with regional context.
• Months with Notable Incentives on MSRP: Why December Stands Out in Huntington and West Hamlin
  Insights into when Subaru dealers generally offer the notable incentives off MSRP and how this affects your buying power.
• Does Subaru Offer 0% Financing? Current Subaru Incentives and Programs
  An overview of Subaru’s financing deals including 0% APR offers and special programs available at River City Subaru.
• Understanding Slow Sales Months and How They Affect Your Subaru Purchase
  Why some months see lower dealership traffic and how that can translate into better deals for buyers in Huntington and surrounding areas.
• Safety and Security: The Least Stolen Subaru Models to Protect Your Investment
  Learn about Subaru models with the lowest theft rates and how this can impact insurance and peace of mind.
• Maximize Your Subaru Experience: Trade-In Options, Service Scheduling, and Parts at River City Subaru
  Practical advice on utilizing River City Subaru’s trade-in tools, service department, and genuine parts to maintain your vehicle.

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Understanding the Best Month to Buy a Subaru: Timing, Discounts, and Market Trends

The quest to find the perfect timing for buying a Subaru is common among car shoppers in Huntington, Hamlin, and Chapmanville. However, industry data and expert analysis reveal that there is no definitive “best month” to purchase a Subaru. Various market dynamics influence vehicle pricing and availability, making it essential to understand these forces rather than rely on a single calendar month.

In recent years, supply chain challenges and fluctuating tariffs have disrupted traditional seasonal trends. For example, December used to be the prime month for discounts, but shifts in inventory and pricing strategies have made discounts more evenly distributed. According to industry insights, waiting for a specific month could result in missed opportunities or higher prices later, especially if vehicle inventory becomes scarce.

Dealers in Huntington and nearby areas often adjust pricing based on inventory turnover goals, sales quotas, and manufacturer incentives. These factors fluctuate monthly and sometimes weekly. For example, sales teams may offer better deals near the end of the month to meet their targets, or during holiday weekends like Labor Day or Memorial Day, when promotional events are common.

This dynamic is particularly relevant for Subaru models such as the rugged Outback or the versatile Forester, which are in high demand in places like St. Albans and Barboursville. Buyers benefit from monitoring River City Subaru’s real-time inventory of new Subaru vehicles (New Vehicle SRP) and engaging with our sales team to track pricing trends and incentives.

Expert tip: Instead of fixating on a particular month, focus on readiness to buy, research, and leveraging available incentives. This approach is more effective for securing a competitive price and preferred Subaru model.

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Analyzing the Cheapest Month to Buy Any Car: What Data Shows for Huntington and Nearby Areas

When considering the cheapest time to buy any vehicle, including Subaru models, analyzing broader automotive market data is crucial. Historically, December has been recognized as the month offering the highest average discounts off the Manufacturer’s Suggested Retail Price (MSRP). This is partly due to dealerships clearing out current-year models to make room for new inventory.

In Huntington and neighboring communities such as Nitro and South Point, this trend holds significance. Customers shopping in December often find attractive price reductions, especially on outgoing model-year vehicles like the Subaru Legacy or the compact Crosstrek.

However, January typically marks a reset in pricing strategies. Dealerships often scale back discounts as the new year begins, making January less favorable for discount seekers. Buyers in areas like Hurricane and Russell should consider this when timing their purchases.

Other factors influencing affordability include interest rates on auto loans, which have remained relatively steady nationwide, hovering around 7.1% APR as of early 2025. These rates can vary by lender and buyer creditworthiness, impacting the total cost of financing a Subaru.

For buyers in the Huntington region, utilizing River City Subaru’s Payment Calculator can help estimate monthly payments based on current rates and vehicle prices, offering a clearer financial picture.

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Highest Discounted MSRP Months: Why December Stands Out in Huntington and West Hamlin

Data from automotive market analysts confirms that December consistently delivers the most substantial discounts on new vehicles, including Subaru models. This is due to dealer efforts to clear remaining stock before the new model year arrives, creating an environment ripe for buyer savings.

For Huntington residents and those in West Hamlin or Fayette Township, this seasonal pattern can translate into meaningful savings on popular models like the Subaru Ascent or the sporty WRX. Discounts can range from 3% to over 7% off MSRP, depending on inventory levels and manufacturer incentives.

It’s important to note that while December is a strong candidate for discounts, local dealer inventory and demand heavily influence actual savings. River City Subaru provides an up-to-date online inventory (New Vehicle SRP) where shoppers can compare pricing and stock availability.

Additionally, savvy buyers should explore manufacturer rebates, loyalty programs, and special purchase incentives such as the Subaru Military Incentive Program or the College Graduate Program, which can further reduce the cost.

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Does Subaru Offer 0% Financing? Current Subaru Incentives and Programs

One question frequently asked by buyers in Chesapeake, Louisa, and other local communities is whether Subaru offers 0% financing. Subaru does provide 0% APR financing on select models for qualified buyers, often limited to specific timeframes and vehicle trims.

For example, current promotions include 0% APR financing for 36 months or 0.9% APR for 72 months on the 2025 Subaru Outback, available through January 2, 2026. These offers are designed to make driving away in a Subaru more affordable for qualified customers.

At River City Subaru, our finance experts work with approved buyers to take advantage of these limited-time offers. We also highlight special programs such as the Subaru Eco Friendly Retailer Program and the Subaru Love Promise, which underline Subaru’s commitment to community and environment.

For detailed and personalized financing options, please contact us at (304) 736-7777 or visit us at 3506 US, Huntington, WV 25705 to speak with a finance specialist.

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Understanding Slow Sales Months and How They Affect Your Subaru Purchase

In the car sales cycle, certain months are traditionally slower for dealerships. February, for example, is often cited as a slow month in many areas including Huntington, Van, and Chapmanville. This slowdown can be attributed to post-holiday consumer fatigue, colder weather, and fewer promotional events.

For buyers in these regions, this slower period can translate to more attentive service and sometimes deeper discounts, as dealerships strive to meet monthly sales goals. However, inventory during slow months may be limited, particularly for popular Subaru models like the Forester or Crosstrek.

River City Subaru encourages buyers in this period to leverage the slower pace by scheduling a personalized appointment through our Schedule Service portal or browsing our extensive Used Vehicle SRP for certified pre-owned options.

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Safety and Security: The Least Stolen Subaru Models to Protect Your Investment

Security is a top priority for drivers in Huntington, Ashland, and Chesapeake. The 2025 Subaru Crosstrek stands out as one of the least stolen vehicles nationwide, according to recent reports from insurance and highway safety organizations.

This distinction is vital because lower theft rates can reduce insurance premiums and offer peace of mind to owners. Features contributing to the Crosstrek’s security include advanced keyless entry systems, immobilizers, and optional GPS tracking devices.

River City Subaru equips buyers with knowledge about theft prevention and offers genuine Subaru parts (Parts) to maintain your vehicle’s security systems. Additionally, our sales team can recommend accessories like steering wheel locks and alarm systems tailored to your needs.

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Maximize Your Subaru Experience: Trade-In Options, Service Scheduling, and Parts at River City Subaru

After selecting your ideal Subaru, optimizing ownership through maintenance and services ensures long-term satisfaction. Residents of Huntington, Hurricane, and Barboursville can rely on River City Subaru’s comprehensive services.

Start by determining your current vehicle’s value using our convenient trade-in tool, which helps you understand your equity and leverage it toward your next Subaru purchase.

Once your new ride is home, keep it performing at its best by scheduling routine maintenance through our Schedule Service platform. Our factory-trained technicians use genuine Subaru parts, available online via our Parts Department, ensuring your vehicle runs safely and efficiently.

For those exploring financing or looking for specific Subaru models, we invite you to browse our current New Vehicle SRP and Used Vehicle SRP inventories online, updated daily to reflect our extensive selection.

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Make Your Subaru Purchase Confidently at River City Subaru, Huntington’s Trusted Dealer

Whether you’re from Poca, Louisa, or the Fifth and Lawrence Streets Residential Historic District, understanding the nuances of Subaru pricing and timing empowers you to make a well-informed purchase. While there is no single best month to buy a Subaru, being prepared, informed, and connected with a knowledgeable dealership like River City Subaru gives you the best chance of securing a great deal on your next vehicle.

Visit us at 3506 US, Huntington, WV 25705 or call (304) 736-7777 to explore the latest Subaru models and specials. Remember, your Subaru journey extends beyond the showroom with our exceptional service, parts, and trade-in programs designed to keep you on the road with confidence.

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