Jan 20, 2026

The 2026 Subaru Ascent: Your Definitive Buyer’s Guide for the Tri-State Area

The 2026 Subaru Ascent has arrived, and for families in Huntington, Ashland, and Ironton, it represents more than just a model year update—it is the answer to the demand for a safer, smarter three-row SUV. If you are two weeks out from making a decision, you don’t need a brochure; you need answers on reliability, seating configurations, and real-world capability.

River City Subaru is here to cut through the noise. Below, we break down the 2026 model, compare it against the competition, and answer the specific questions our customers ask us daily. Ready to see it in person? Call “The Twins” and our team at (304) 736-7777 or visit us at 3506 US, Huntington, WV 25705.

Quick Check: Is the 2026 Ascent In Stock?

Yes. We are prioritizing inventory for our local families. You can view our live, on-the-lot 2026 inventory right now.

➔ Click Here to View 2026 Subaru Ascent Inventory

Table of Contents

Availability & Pricing: What to Expect in Huntington

The 2026 Subaru Ascent is shipping now. Unlike the inventory shortages of previous years, River City Subaru has secured a robust allocation specifically for the Tri-State market. Whether you are in Barboursville or crossing the bridge from Proctorville, we have focused on stocking the trims that offer the best value for our region, specifically the Premium and Onyx Editions.

Incentive Note: Subaru frequently updates incentives for financing and leasing. If you are comparing the Ascent against the Highlander or Pilot, ask our finance team about current loyalty offers that can make the Ascent a significantly better value proposition.

Critical Decisions: Captain’s Chairs vs. Bench Seating

One of the most common questions we get from families in Charleston and Ashland is: “Which seating configuration is right for me?”

  • The 8-Passenger Bench: Ideal for families with three children who need to maximize seating, or for those who frequently fold the second and third rows flat to carry large cargo (up to 75.6 cubic feet). If you have large dogs, the continuous flat floor of the bench seat is often preferred.
  • The 7-Passenger Captain’s Chairs: Available on Premium trims and standard on higher trims. This creates a center aisle, making it much easier for kids to access the third row without moving a seat. It also separates siblings in the second row, which many parents find leads to a more peaceful drive on road trips to places like Flatwoods.

Real-World Capability: Towing & The “Real AWD” Difference

Not all All-Wheel Drive systems are created equal. Many competitors use “slip-then-grip” systems that only engage when they detect traction loss.

The Subaru Difference: The 2026 Ascent features Symmetrical All-Wheel Drive, which powers all four wheels, all the time. Combined with X-MODE®, this system proactively manages traction. For drivers in hilly areas like Fayette Township or snowy winters in Hamlin, this means superior stability before you slip, not just after.

Towing Capacity: The Ascent offers up to 5,000 lbs of towing capacity. This is “real-world” ready for our region—capable of hauling a 20-foot boat to the Ohio River or a camper for weekend hunting trips, assisted by the standard Trailer Stability Assist feature.

Reliability & Tech: Addressing the Turbo & Infotainment

We believe in transparency. Some buyers ask about the reliability of the 2.4L Turbocharged BOXER engine compared to older 6-cylinder engines.

  • Engine Reliability: The FA24 turbo engine in the 2026 Ascent is a mature, battle-tested powertrain used across the Subaru lineup (including the Outback and WRX). It is designed for longevity and low-end torque, meaning you don’t have to rev the engine high to get moving, which reduces wear and tear over time.
  • Tech Upgrades: The 2026 model features the updated standard 13.1-inch SUBARU STARLINK® Multimedia Plus system. Wireless Apple CarPlay® and Android Auto™ are now standard, fixing the “cable clutter” complaint of older models. This system is faster and more responsive, ensuring your navigation and music are ready the moment you start the car.

The River City Advantage: Why Buy Here?

You have options in the Tri-State area, but River City Subaru offers an ownership experience that goes beyond the sale. We are the home of “The Twins” and the “We Say Yes!” attitude. We don’t just sell cars; we support the community, from Hoops Family Children’s Hospital to Little Victories Animal Rescue.

  • Lifetime Powertrain Warranty: We stand behind the vehicles we sell. This provides long-term peace of mind whether you live in Chesapeake, OH, or Hurricane, WV.
  • Trade Up Advantage: Use our Trade-In Tool to see how much your current vehicle is worth. We aggressively seek used inventory, often offering above-market value for well-maintained trades.
  • Service Expertise: Our technicians are factory-trained specifically on Subaru’s unique Boxer engines and AWD systems. Schedule your visit easily at our Service Center.

Ready for the next step?

The 2026 Subaru Ascent is the capable, safe, and tech-forward choice for West Virginia and Ohio families. Don’t rely on rumors—experience the difference yourself.

View 2026 Ascent Inventory Now

Call us at (304) 736-7777 or visit River City Subaru today.